Introducing the RUGGED ROAD COOLER V2 - the ultimate cooler for any adventure! With its Ultralight design and strong Rigorite™ coating, it can withstand any rugged terrain. The Fridgite™ core keeps ice frozen for days, while the unique Kick Flip Lid™ and "Double Up" Handle System make it easy to use. Plus, with its "Get-A-Grip" non-slip exterior and "Heads-Up" Floatability™, this cooler is perfect for any outdoor activity. Don't leave home without it!